CV

Professional Summary

Having worked within the three pillars of the industry - media, brand, and agency - I have hybrid experience that allows me to deliver impactful communications and campaigns. My speciality is developing (and executing!) ideas that create authentic consumer relationships through deep levels of engagement between brands and their target shopper. I can help you do this through brand development, copy writing, marketing campaigns and content, or custom strategic consultation.

Skills to pay the bills.

Brand Strategy + Planning Writing

Campaign Creation + Management

Copy + Content Brand Launch Events

Social Impact Creative Initiatives

Work Experience

2000 - Present

Freelance Work

Brand development, content creation, copy writing, editing, proofing, event production.

+ Dahlia Press // copy and content, editing, proofing

+ Chloe Clarke: The Art of Paper // copy and content, editing, proofing

+ Jim Wolf (singer-songwriter) // copy and content, editing, proofing

+ Halibut Henry's Catering // program development, copy and content

+ 89.3 KUGS-FM // event production

+ Poppy & Wolf // copy and content

+ Independent consultation + personal brand coaching for private professionals

2017-2020

Vice President, Group Account Director | Match MG

Strategic business lead overseeing day-to-day brand building and experiential marketing for Diageo North America, Nestle North America, Josh Cellars and a variety of new business. Leadership of a team of 50+. // Brand planning, design, POS + shopper marketing, experiential and PR events, content, and new product launch.

AWARDS:

2018 - ExAward, Smirnoff Non-GMO Launch | Best Media Event

2017 - ExAward, Buchanan's Scotch Whisky | Best Multicultural Campaign

2011 - 2017

Sr. Account Director | Motive

Account leadership for full-service hybrid agency focusing on nontraditional communications at the cultural cutting edge of digital, experiential, promotional and social marketing. Developed and executed advertising, experiential, and digital content ideas for Pepsi, SoBe, Mtn Dew, Toys R Us, Buffalo Wild Wings, Moët-Chandon, Budweiser and more. Special focus on new-product launch and lifestyle content.

AWARDS:

2014 - AdWeek Watch Award, Mtn Dew x Devin Supertramp | Best Lifestyle Video

2010 - 2011

Director of Marketing | Energy Kitchen

Marketing and branding strategy for fast growing multi-unit national franchise. Strategic annual and quarterly marketing plan development inclusive of franchise field marketing, advertising, social media, email/web marketing, new product development and PR, new store openings, and coupon strategy.

2005 - 2010

Sr. Corporate Marketing Manager | Qdoba Mexican Eats

Responsible for increasing brand awareness and optimizing restaurant sales and profitability by identifying, developing, and implementing field marketing and advertising plans for more than 300 restaurant locations across the country.

2002 - 2005

Promotion Director | 99.9 KISW-FM, Entercom

Development and management of all promotional activity including on-air, online, and field marketing. Responsibilities included copy writing, web management, database management, partnership proposal & recap creation, special event conceptualization and production, promotional collateral development, internal and external communications, client + advertiser sponsorship package creation and management. Programming development and execution with major talent management groups, record labels, and recording artists.

Education

1998 - 2002

Western Washington University

Bachelor's Degree